Maximizing Business Growth with Open-Source Software: A Comprehensive Guide to OSS Advantages

By Dan Maby | March 22, 2024
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In today’s rapidly evolving digital landscape, the strategic selection of technology underpinning your business operations can significantly influence your competitive edge, growth trajectory, and innovation capabilities. At the heart of this technological crossroads stands open-source software (OSS) – a paradigm that has reshaped software development, deployment, and utilisation across industries. Understanding open-source software, however, necessitates […]

Blue 37 Blog

4 Ways to Prepare a WordPress Website for Black Friday

By Dan Maby | November 18, 2019
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Black Friday is just around the corner, which means consumers are gearing up for some holiday shopping. E-commerce shopping rates are at their highest from Black Friday through Cyber Monday. If you don’t prepare your site, you may miss out on this surge in spending. This time of year is for giving thanks. As an […]

How to Get Started With Pay-Per-Click (PPC) Advertising on Your WordPress Site

By Dan Maby | November 15, 2019
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In many ways, driving traffic to your website is the name of the game. After all, more visitors can lead to increased engagement, and with any luck, additional conversions. Search Engine Optimization (SEO) strategies can improve your numbers over time, but what if you need more immediate results? The good news is that Pay-Per-Click (PPC) […]

File Integrity Monitoring for WordPress Websites

By Dan Maby | November 14, 2019
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Your WordPress website is made up of files, and it’s important that you know all of the changes that happen to those files as an administrator. Unauthorized file changes can break your website, change its behavior, or be a sign of a hack. By keeping yourself informed of file changes on your WordPress website, you […]

What is a Waterfall chart and How do you Read it?

By Dan Maby | November 13, 2019
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Site speed and performance are a crucial part of any website. If your site doesn’t load fast enough, people will leave. A fast WordPress website not only helps you perform well on search engines but also improves your conversion rate.  To learn the speed of your WordPress website, use tools like GTMetrix, Chrome Devtool, or […]

Everything You Need to Know to Prepare for PHP 7.4

By Dan Maby | November 12, 2019
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When you’re developing and managing WordPress sites, keeping them updated is crucial. However, it’s not just the core WordPress software that should be consistently updated, but the primary programming language as well. The latest version of PHP is set to release next month. PHP 7.4 comes with a range of updates that can help improve […]

5 Key Maintenance Tasks for Your WordPress Website

By Dan Maby | November 8, 2019
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For your WordPress website to be a success, you’ll need to focus on more than just its content and design. Regular maintenance is also required, to keep your site secure and running smoothly. Over time, however, these maintenance tasks can start to accumulate and feel a bit overwhelming. The good news is that there are […]

Yoast Creates Free Online Course for WordPress Beginners

By Dan Maby | November 7, 2019
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Getting to know WordPress can be quite daunting. Especially if you don’t have a background in engineering. That’s why we — team Yoast — created a brand new free online training course to teach you how to get started with WordPress. We’ll cover all the basics from “What is a page builder?” to “How do […]

How to Determine What Your Development Services Are Worth (5 Key Tips)

By Dan Maby | November 5, 2019
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Pricing your services as a WordPress developer is a tricky task. On one hand, you don’t want to overcharge and drive potential clients toward your competition. That said, you also don’t want to sell yourself short and miss out on income you deserve. While striking a balance is difficult, there are several indicators you can […]

WCUS 2019 Video Round Up

By Dan Maby | November 4, 2019
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We had a great weekend at WordCamp 2019 in St. Louis, MO. This year we had the chance to chat with 12 fascinating WordPressers about several interesting topics. You can watch all of our interviews here: This year we chatted with Marieke van de Rakt (Yoast SEO), Matt Barry (Wordfence), Ben Pines (Elementor), Mikey Veenstra […]

State of the Word 2019

By Dan Maby | November 2, 2019
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On Saturday night, Matt Mullenweg took the stage in St. Louis to deliver the 2019 State of the Word. The talk provides a look at this year in the WordPress community and what is on the horizon for the platform. Mullenweg opened this year’s talk by premiering a documentary created about the WordPress community by […]

It’s highly unlikely you’re investing in your website just to have a website. It’s much more likely you’re trying to achieve a goal, such as better brand understanding, lead generation and, ultimately, sales.

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It’s highly unlikely you’re investing in your website just to have a website. It’s much more likely you’re trying to achieve a goal, such as better brand understanding, lead generation and, ultimately, sales.

We pride ourselves on building websites that don’t just look great, they achieve your goals. Speak to us today about our approach to performance-driven web design.