When you create an online store, naturally, your main goal is to generate sales. But, if all of your sales are coming from desktop users, you’re missing out on a ton of revenue you could be generating from mobile shoppers.
And more of your target audience is visiting your website from their phones than you might think. According to Marketing Land, mobile now accounts for nearly 70 percent of digital media time.
Since mobile is different from desktop, if you want mobile visitors to buy from you, you have to do things a little differently. Luckily, most of these strategies are easy to implement so you can start increasing mobile conversions in no time.
Check out these seven ways to boost your mobile conversions.
1. Make Your Website Mobile-Friendly
Of course, if you want users to be able to visit your online store and buy your products right from their mobile phones, you need to ensure your site lets them do that easily. So, make your website mobile-friendly.
The first step to a mobile-friendly site is to choose a responsive WordPress theme. A responsive WordPress theme allows your website to be viewed on various devices by smoothly adjusting the layout based on the screen size and resolution.
For example, take a look at the image below from Google that demonstrates what a responsive website should look like on mobile. The first example requires users to pinch or zoom in order to read the content. While the second example (the responsive theme) fits the website to mobile screens for proper viewing.
Another key step to make sure your website is mobile-friendly is to offer blazing fast speeds. According to survey results from Google, 46 percent of people say waiting for pages to load is what they dislike most about browsing the web on mobile. If users have to wait too long for your website to load, they’ll probably abandon it before they get a chance to buy anything.
Luckily, there are a number of WordPress plugins you can use to improve website speed. For instance, you can use plugins to compress your images, implement caching, split comments into pages, and more.
2. Use Mobile Popup Optins
When you turn your website visitors into email subscribers, it gives you more opportunity to turn them into customers in the future. A user that visits your website may never return again. But, if they join your email list, you can use email marketing campaigns for promoting sales, announcing new products, promoting a giveaway, and more. This will help you build relationships and encourage users to come back to your website, again and again, making them more likely to buy from you.
Many websites add popup optin forms to their website to improve conversions for desktop users. But, did you know you can use popup optins on mobile too?
With popup optin templates designed specifically for mobile users, you can easily turn your mobile site visitors into subscribers and eventually customers.
According to OptinMonster, White River, a company that designs and manufactures hardwood moldings and hand-carved woodcarvings, increased mobile conversions 150 percent using their responsive popups.
3. Provide Easy Navigation
If mobile users can’t find their way around your website to get the information they need, then you’ll lose them before you’re able to convert them. So, make sure to improve the mobile usability.
Provide mobile users with easy navigation. Mobile users should be able to immediately find what they need on your website.
For example, you can use hamburger navigation menus. Hamburger menus are easily recognizable as a stack of three lines resembling a hamburger and they let users go to the desired section of your website without clicking on the screen or scrolling through content.
Some other tips for making your site easier to use and navigate for mobile users are:
- Choose larger button sizes
- Make sure your call-to-action is tappable
- Highlight elements when a user selects them
- Make clear product category pages
- Design your site with plenty of space so users are less likely to tap the wrong item
If your mobile site is a breeze to use, users will stay on it longer giving you more time and opportunities to convert them.
4. Make it Easy for Site Visitors to Pay
Speaking of making your mobile site easy to use, you also need to make it easy for people to pay. A complicated checkout process will frustrate users which will cause them to abandon their purchase.
So, to reduce cart abandonment and increase mobile conversions, you need to fix the checkout process.
The first step is to shorten the checkout process. It shouldn’t take a long time to get rid of all of those unnecessary steps. If you can get the checkout process down to a single step or page, that’s great. If you can’t, use progress bars to show users how far along they are in the checkout process.
Some other tips for improving the checkout process include:
- Allow users to use a guest checkout
- Use sticky “add to cart” buttons
- Offer multiple payment methods
- Ask for payment information last
5. Use Urgency
One of the best ways to increase conversions is by using urgency. If users feel like they might miss out on something, they’re more likely to act quickly. For example, if you promote a sale for 50 percent off summer fashion, but announce that the sale is only for 24 hours, shoppers will rush to snatch up that good deal before it goes away.
So, be sure to use urgency in your mobile marketing. You can offer limited-time deals, use words that create a sense of urgency in your calls-to-action like “Buy Now” or “Sign Up Today”, use countdown timers, and display the number of items you have left in stock.
But, be careful. Use urgency in moderation. According to studies, if your audience can see that your business uses urgency as a sales tactic, the strategy will no longer be effective.
6. Add High-Quality Product Images
Images are everything on mobile; it’s why platforms like Instagram are so popular. If you want to capture the attention of users on their mobile phones and convince them to buy your product, you need to wow them with high-quality images and videos. In fact, in an online store, customers think that the quality of a product image is more important than product-specific information (63%), a long description (54%) and ratings and reviews (53%).
To impress your website visitors even more, go beyond standard images. For instance, check out the example below. Instead of showing only static images of a men’s dress shirt, they also display a product video to give users a fuller, more realistic look at the item.
High-quality images and videos are key to increasing mobile conversions.
Also, consider letting your customers upload photos of their purchases in product reviews on your site. Doing so will show social proof, which is another effective strategy for increasing conversions.
7. Track Your Website Analytics
Whether you want to increase mobile conversions or desktop conversions, tracking and analyzing your eCommerce analytics is key. By tracking your website analytics you can discover which of your strategies are working well and which of them need a bit of improvement.
With most of the best Google Analytics plugins you’re able to view the number of mobile visitors vs. desktop visitors, which pages get the most views, how people find your website, how much time they spend on your site, which page they exit on, and much more.
By reviewing this data, you can make the necessary improvements to increase your conversions. For example, if you find that a large number of your website visitors are abandoning your site on the same page, you can re-design the page for better usability or add an exit-intent popup to capture user emails before they leave.
Capturing the attention of mobile site visitors can be difficult. When another website or app is just 1-click away, it’s important to do everything in your power to encourage users to stick around and buy before it’s too late. Luckily, with these tips for boosting your mobile conversions, you can start generating more revenue from your mobile visitors.