These days, every person you meet has a blog. Be it for sharing their personal thoughts and feelings or to promote a business or company, blogs have become more and more popular in the last decade and they are a great way to get your message, whatever that may be, out to the community.
Although anyone can have a blog and cultivate an audience over time, there are a few ways to make your blog stand out from the crowd. Finding the right balance of unique yet relatable content can be tricky, especially when you are first starting your blog, but if you know to optimize all the tools at your disposal, then you will be able to keep bringing people in with what you have to say.
Headlines and titles are key
If you use a boring headline or title for your article or blog post, then no one will be interested in what you have to say. The headline needs to be punchy and interesting so that you can draw the reader in and make them want to continue on with your piece. Using bold words that are going to make an impact on your reader is always a good idea because you can draw them in by generating an emotional response.
Headlines with numbers in them are also another good way to draw people in. People are interested in reading articles in a listicle format because they are often more concise and get to the point quicker than your standard articles, so try breaking up your text in a list or into headings if you can.
The design of the blog should look professional
This does not mean that it needs to look business-like if that is not the type of vibe you are after, but you need to make sure that everything looks good and is refined on your blog before it goes live. Because humans are visual creatures, if your site looks good, then there is more of a chance that they are going to want to go on it and read what you have written.
Having a good looking page also makes any of the information that you convey seem more legitimate, because you look more genuine, so others will trust you and your opinions.
Write interesting content
If you drone on and don’t write about anything that will interest your readers, then no one will care about your blog. Although it is hard to be completely original these days, if you think outside the box, and find some fun and new approaches to telling your stories, then you will attract a lot more people than you would have. Vlogs (Video blogs) have become more and more popular as the last decade has gone on, and people are switching to producing their own images and videos for their blogs, rather than sticking to just text, so this may be another way to make your blog more relevant and bring people in by using different platforms and mediums to engage with those who are interested in your blog.
Draw from your experiences
Not everyone who wants to start a blog will have a background in writing, photography or videography. The key to creating a good an interesting blog that will stand out from the rest of them is to draw from your own experiences and your strengths to bring your own feelings and personality to your blog.
For example, you may run a travel blog, but are struggling to separate yourself other blogs that are similar. A way you may be able to make your blog different from other travel blogs is to focus on finding one specific thing in the places that you visit. Finding your niche and bringing something different to the table will help you to stand out and draw in a larger number of people from all walks of life.
Make your blog uniquely you
If you aren’t a very formal person and your blog is about a very informal topic, then you don’t have to write your pieces in a certain way. People will often fall into the trap of doing things or writing the way that they think that people will want them to write. If you stick to your own style and make it your own, then you will have more chance of people enjoying your blog than if you do things the way that you think that they should be.
Promote your blog
One of the ways that people these days will make their blog stand out from their competitor’s blogs, is to promote themselves. If you can get your name and your blog’s name out there, then you’ll be able to bring in more interested parties, and then they will pass on the word to others. Social media pages have become a popular spot for people to promote themselves and their blogs because they can get to the people that they know quickly and easily just by posting or sending a message.
Conclusion
There are a number of ways to make your blog stand out if you know how. Making your blog unique and different can be hard at times, especially when almost everyone has a blog these days. The key is to ask yourself what you want out of your blog and what sort of blog would you like to create before you begin creating content. Although it is important to stick to what you know and your chosen style, you should also know that making subtle changes here and there are ok. Sometimes these changes can help you lift your profile, making you stand out from the crowd and get more people interested in your blog.
Jennifer Kerr
Jennifer Kerr is a Content Marketing Specialist working at Non Stop Signs in LA. She is lover of all things digital and has a special interest in creating compelling content for the digital world.
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