10 Recommendations for Creating Best Welcome Emails

On the Internet, there are loads of welcome email examples that might inspire you. Yet, you need to learn the basic tips on how to create effective messages by using welcome email templates.

You, certainly, know that welcome emails, or onboarding emails, are the first messages customers receive from a company. So, they need to be informative and personal. This might be your one chance to sell to a new customer. Follow these tips to have effective welcome emails.

1. Apply a descriptive subject line

If someone can’t tell who an email is coming from, they won’t open it. Make sure you’re clear about who you are.

Do this by putting the company name in the sender’s box and staying away from selling language in the subject line. You don’t want to scare someone off.

This subject line is pretty descriptive. For example, Nike and Adidas use “You’re in”. Certainly, you may use something like “Welcome.”

2. Share the story of your brand

Why not share your brand story like Tiffany & Co. does? Most people would love to know that you have been family owned for years or that this is your launch month. The more customers know about your history, the more they’ll like your brand.

3. Ask subscribers to set preferences

When giving consent to receiving newsletters from you, people hope to get only useful and relevant information. Allow your followers to choose their preferences so they get exactly what they will find most useful.

4. Shed light on your products

Of course, once people got registered with your website, they are likely to be familiar with your products or with your company. But what if they aren’t? Help subscribers get familiar with your most popular items fast.

Or why not recommend them something to start with as you know your products better?

Take a look at a perfect example of welcome emails by Skillshare:

5. Teach users how to use your products

If you want to sell your product you need to show people how to use it. Including a short tutorial will go a long way in making sure each user gets the most out of their purchase.

6. Offer treats

Everyone loves a discount code or coupon.

This simple trick may convert passive subscribers into active users. Try this out and watch your Google Analytics reports.

You need to explain to newly subscribed people how to use the offered coupon.

This simple recommendation will help you get the customers while they are interested in your brand. Don’t make them wait for future promo emails.

7. Describe the advantages of using your products

There is no doubt that a great service is valuable. Explain to prospects why they can trust you and why they should choose your company among thousands of others.

8. Set expectations

How many emails are you going to send? What will they be about? You definitely need to let your customers know about it beforehand. This will prevent them from being irritated, and prevent you from being reported spam (yes, recipients often do when they are annoyed), and will probably make them wait for your newsletters with anticipation.

Note: if you run through your inbox you will notice that many welcome emails start with “You’re gonna be the first to….”? As long as it’s become a commonly used phrase, we think you might avoid using this one. Create your own catchy one.

9. Let the newcomers follow you on social networks

Many new clients would like to follow you on social media to stay up to date with what you’re doing. Give them this opportunity.

Make sure to include all your social media links in every email. This gives readers ample opportunity to follow you.

10. Provide new customers with testimonials

Nothing speaks better for your product than customer testimonials. Trust your clients to sell your product. Make sure you share only real feedback, given by real people with active accounts on social networks. Yes, many people would check even that kind of information.

Subscription confirmation emails

This type of email should be mentioned here yet it is not a welcome message. Subscription confirmation emails proceed the welcome ones.

1. Use double opt-in

Double opt-in prevents you from sending unsolicited newsletters because you make people accept your privacy policy, and make them give you their consent to receiving emails. Also, by using this method of registration, you ask the potential customers to check their email address and help you avoid blacklists.

Note: Starting May 28, 2018, you are not allowed to use single opt-in registration according to EU GDPR rules.

2. Send confirmation emails in a timely manner

No time wasting allowed here. Make sure you send these emails the very moment a person enters his or her email and clicks the “subscribe’ button.

What is special about this example? The Krrb company is probably the only one that lets its customers edit email address or enter a new one.


  1. Use double opt-in, stick to the EU GDPR rules even if you are not an EU citizen.
  2. Send email address confirmation messages on time.
  3. Use creative yet simple subject lines.
  4. Keep your welcome email short and informative.
  5. Don’t use all these tips in one email as it may become too long and nobody will read it to the end.
  6. Stay on-brand — apply a logo, corporate colors, and standard email elements, like a footer.
  7. Yet email design should be simple, as it is reasonable to focus on text.

Subscription confirmation and welcome emails are the first messages your customers see. Thus, they build the first impression of your company.

Get inspired by the welcome email examples above. And by using Stripo email, create emails your customers will truly like.

It depends on you only what subscribers will think about your brand.

Marvin Railey is a web developer and UI/UX designer. Producing at the crossroads of minimalism and sustainability to answer design problems with honest solutions.

The post 10 Recommendations for Creating Best Welcome Emails appeared first on Torque.

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