When building a website, it can be easy to lose sight of what your customer wants. Your website needs to represent who you are and what you do, but it also needs to be a way for your customers to connect with your brand. Making a connection allows you to stand out from the crowd. In order to make a dynamic website that not only brings in customers but retains them.
Here are some common mistakes site owners make and how to avoid them.
The content layout is disorganized
Anyone, who is browsing on websites, gets turned off when they see a messy page because it prevents effective scanning. This can be avoided by making a clear hierarchy of the website’s design, so the users will not get confused.
When the page has an organized layout, users will have a guide on to where to look next.
Not having a search box
A website keeps a lot of information regardless if it is for a corporation or a blog. People want to find that relevant information right away, and with the presence of a search box, visitors will easily find what they want. This will make them search more efficiently, and they are going to visit it again in the future.
All it takes is to do a copy HTML code found in the control panel and paste it in the website to put a search function for people to use.
Treating icons and logos poorly
One of the most common issues is unpolished artwork cut-out on websites, with jagged or blurry edges. It helps to master Photoshop’s pen tool or use a zoom to see it really close.
Another problem is jpeg compression, so it is advised to use SVG or a PNG with high-resolution for making icons and logos. Make sure that the artwork is not displayed more than its natural resolution because it will look blurry. This may work for a photograph, but never for icons or logos.
Users have to scroll too much on their mobile devices
The fundamental of a responsive design is the ability of horizontal grids to collapse into lists that will fit the user’s screen. There are cases when this will work great, but sometimes a horizontal grid can collapse into a lengthy list.
A website creator should consider grouping to shorten the page, or re-arranging the content. You can use a tool to test the quality of mobile experience on your site.
Big walls of text
Website design is a great medium that is used for combining images, text, and other multimedia elements into a good interactive experience for users. However, it is not a wise idea to convert a website into something different, like a pamphlet.
If the website is for business, do not put huge walls of content on the landing page. The home page should be simple. It should provide an explanation of the website right away. If users want more information, they will look further. Blocks of text will intimidate users, and it is not appealing to look at.
These are the most common mistakes made by novice website creators, and avoiding them is the only choice if they want the website to succeed.
Ellen Royce
Ellen Royce is a Colchester writer and internet enthusiast. Having graduated the University of Essex for creative writing and traveled the world, Ellen has developed a passion for technology and culture – how the two interact and change each other, how the society changes in the 21st century. Currently working as a freelance content manager, Ellen spends her free time looking for new venues for her creativity, as well as nerding out over The Next Big Thing.
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